@import './fonts.css';



:root{--dark:#15161C;--graphite:#25262F;--light:#FAF9F7;--white:#FFF;--neutral:#F0F1F3;--blue:#365BFF;--coral:#FF6B65;--orange:#FF9659;--cyan:#29B7DE;--lilac:#B6A8FF;--text:#17181E;--muted:#626773;--line:#E3E4E8;--dark-line:#3A3C46;--forest:var(--text);--green:var(--blue);--ivory:var(--light);--slate:var(--muted);--terra:var(--coral);--sage:#EDF1FF;--card:var(--white);--radius:10px;--accent:var(--blue)}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:155px}body{margin:0;background:var(--light);color:var(--text);font-family:'DM Sans',Arial,sans-serif;font-size:17px;line-height:1.7}a{color:inherit;text-decoration:none}button,input,select,textarea{font:inherit}button{cursor:pointer}a,button{transition:color .2s,background .2s,border-color .2s,transform .2s}button:disabled{opacity:.55;cursor:not-allowed}button,a,input,select,textarea,summary{-webkit-tap-highlight-color:transparent}:focus-visible{outline:3px solid var(--cyan);outline-offset:4px}h1,h2,h3,p{margin:0}h1,h2,h3{font-family:Archivo,Arial,sans-serif;font-style:normal}h1,h2{font-weight:800;letter-spacing:-.047em;line-height:1.08}h1{font-size:clamp(48px,5.25vw,76px)}h2{font-size:clamp(35px,3.5vw,50px)}h3{font-size:24px;font-weight:700;letter-spacing:-.035em;line-height:1.25}p{color:var(--muted)}img{display:block;max-width:100%;object-fit:cover}svg{flex-shrink:0}.wrap{width:calc(100% - 112px);max-width:1320px;margin-inline:auto}.section{padding-top:112px;padding-bottom:112px}.section-heading{display:flex;justify-content:space-between;align-items:flex-end;gap:50px;margin-bottom:48px}.section-heading p{max-width:390px;font-size:17px}.button{display:inline-flex;align-items:center;justify-content:center;gap:24px;background:var(--blue);color:#fff;border:1px solid transparent;border-radius:8px;padding:16px 23px;font-size:15px;font-weight:700;line-height:1.5;min-height:52px}.button:hover{background:#2444da;transform:translateY(-2px)}.button.secondary{background:transparent;border-color:var(--line);color:var(--text)}.text-link{display:inline-flex;align-items:center;gap:12px;border:0;background:none;padding:8px 0;font-size:15px;font-weight:600;color:var(--blue);line-height:1.5}.text-link:hover{color:#1737cd}.header{position:sticky;top:0;z-index:50;background:var(--dark);color:#fff}.promo-bar{min-height:42px;padding:9px 20px;display:flex;align-items:center;justify-content:center;gap:13px;background:var(--dark);border-bottom:1px solid var(--dark-line);font-size:13px;line-height:1.5;font-weight:600;text-align:center}.promo-bar:hover{background:var(--graphite)}.promo-dot{height:7px;width:7px;border-radius:50%;background:var(--coral);flex-shrink:0}.accent-cyan .promo-dot{background:var(--cyan)}.accent-blue .promo-dot{background:var(--blue)}.nav{height:82px;display:flex;align-items:center;justify-content:space-between;gap:35px;border-bottom:1px solid var(--dark-line)}.brand{display:flex;align-items:center;gap:13px;font-family:Archivo,sans-serif;font-size:19px;font-weight:700;line-height:1.1;letter-spacing:-.045em}.brand-mark{font-size:46px;font-weight:800;line-height:.9;letter-spacing:-.13em;padding-right:8px}.brand-mark span{color:var(--coral)}.brand-bottom{display:block;font-family:'DM Sans',sans-serif;font-size:12px;font-weight:500;letter-spacing:.16em;margin-top:5px}.brand img{object-fit:contain}.nav-links{display:flex;align-items:center;gap:30px;font-size:14px;font-weight:500}.nav-links>a,.services-trigger>a{padding:24px 0;position:relative}.nav-links [aria-current=page]{font-weight:700}.nav-links>a[aria-current=page]:after,.services-trigger>a[aria-current=page]:after{content:'';position:absolute;left:0;bottom:15px;width:18px;height:3px;background:var(--blue)}.nav-links>a:hover,.services-trigger>a:hover{color:var(--cyan)}.services-menu{position:relative}.services-trigger{display:flex;align-items:center;gap:5px}.services-trigger button{border:0;background:none;color:inherit;padding:10px 5px;display:grid;place-items:center}.dropdown{position:absolute;top:100%;left:-23px;width:305px;background:white;color:var(--text);border:1px solid var(--line);padding:12px;border-radius:12px;box-shadow:0 10px 30px #0002}.dropdown a{display:flex;align-items:center;gap:12px;min-height:50px;padding:12px;border-radius:6px;font-size:14px}.dropdown>a:first-child{justify-content:space-between;border-bottom:1px solid var(--line);margin-bottom:6px;font-weight:700}.dropdown a:hover,.dropdown a[aria-current=page]{background:#EDF1FF;color:var(--blue)}.nav-cta .button{font-size:13px;padding:12px 17px;min-height:46px;background:var(--coral);color:var(--dark);gap:18px}.nav-cta .button:hover{background:#ff837e}.menu-button{display:none;background:none;border:0;color:inherit;padding:10px}.mobile-nav-cta{display:none!important}.dark-hero{background:var(--dark);color:#fff}.hero-inner{padding:88px 0 94px}.hero-inner.split{display:grid;grid-template-columns:1.2fr 1fr;align-items:center;gap:78px}.hero-description{color:#BFC3CC;font-size:18px;line-height:1.8;max-width:550px;margin:28px 0 32px}.hero-highlight{color:var(--coral)}.dark-hero .button{background:var(--coral);color:var(--dark)}.dark-hero .button:hover{background:#ff8882}.dark-hero .text-link{color:#fff}.hero-actions{display:flex;align-items:center;gap:26px;flex-wrap:wrap}.trust{display:flex;align-items:center;gap:24px;margin-top:28px;font-size:12px;color:#BFC3CC}.trust span{display:flex;gap:6px;align-items:center}.trust svg{height:14px;width:14px;color:var(--cyan)}.portrait{height:505px;position:relative;background:var(--graphite);border-radius:16px;overflow:hidden;isolation:isolate}.portrait>img{height:100%;width:100%;object-position:center top}.portrait-placeholder{height:100%;display:flex;align-items:center;justify-content:center;flex-direction:column;color:#9499ab;padding-bottom:70px;background:var(--graphite)}.portrait-placeholder>svg{color:#62697d}.portrait-placeholder>span{font-size:15px;margin-top:17px;font-weight:600}.portrait-placeholder>small{font-size:12px;color:#959bac;margin-top:5px}.portrait-signature{position:absolute;bottom:0;left:0;right:0;background:var(--graphite);padding:24px 28px;border-top:4px solid var(--blue);color:white}.portrait-signature b{font-family:Archivo,sans-serif;font-size:19px}.portrait-signature span{display:flex;align-items:center;gap:6px;color:#BFC3CC;font-size:12px;margin-top:5px}.intro-grid{display:grid;grid-template-columns:1fr 1fr;gap:100px;align-items:start}.intro-grid p+p{margin-top:24px}.simple-path{display:flex;gap:14px;align-items:center;margin-top:32px;font-size:13px;border-top:1px solid var(--line);padding-top:25px}.simple-path>svg:first-child{color:var(--blue)}.simple-path>svg:last-child{color:#b93d37}.simple-path>svg{width:18px}.services-home{background:var(--neutral)}.service-grid{display:grid;grid-template-columns:1.15fr 1fr;grid-template-rows:1fr 1fr;gap:24px}.service-card{padding:38px;border-radius:12px;border:1px solid var(--line);background:white;display:flex;flex-direction:column}.service-card:first-child{grid-row:span 2;background:var(--blue);color:#fff;justify-content:space-between;padding:43px}.service-card-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:24px;color:var(--blue)}.service-card.coral .service-card-top{color:#bf3934}.service-card.orange .service-card-top{color:#ae4a13}.service-card:first-child .service-card-top{color:#fff}.service-card h3{font-size:28px;margin-bottom:17px}.service-card:first-child h3{font-size:43px;max-width:300px;margin-top:55px}.service-card p{font-size:16px;line-height:1.8;max-width:410px}.service-card:first-child p{color:#e6eaff;font-size:18px}.service-link{display:flex;align-items:center;justify-content:space-between;font-size:14px;font-weight:700;margin-top:30px}.service-card:hover .service-link svg{transform:translateX(4px)}.framework{background:var(--dark);color:white}.framework p{color:#BFC3CC}.framework-steps{display:grid;grid-template-columns:repeat(3,1fr);gap:45px;margin-top:60px}.framework-steps>div{padding-top:22px;border-top:1px solid var(--dark-line)}.framework-number{display:flex;align-items:center;justify-content:space-between;font-size:13px;color:var(--cyan);margin-bottom:32px}.framework-steps>div:nth-child(2) .framework-number{color:var(--coral)}.framework-steps>div:nth-child(3) .framework-number{color:var(--orange)}.framework h3{font-size:36px;margin-bottom:12px}.framework b{font-size:16px;font-weight:600}.framework-steps p{font-size:15px;margin-top:13px;max-width:305px}.article-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:38px}.article-art{height:315px;border-radius:10px;position:relative;overflow:hidden;background:#EDF1FF;padding:42px;display:flex;align-items:center}.article-art img{width:100%;height:100%;position:absolute;inset:0;transition:transform .25s}.article-card:hover img{transform:scale(1.025)}.article-type{font-family:Archivo,sans-serif;font-size:46px;font-weight:800;line-height:1.1;letter-spacing:-.04em;color:var(--blue)}.art-1{background:#FFF0ED}.art-1 .article-type{color:#b93832}.art-2{background:#FFF2EA}.art-2 .article-type{color:#a64712}.art-arrow{position:absolute;right:25px;bottom:25px}.article-meta{font-size:12px;display:flex;justify-content:space-between;gap:15px;margin:20px 0 15px;color:var(--muted);flex-wrap:wrap}.article-card h3{font-size:27px;max-width:520px}.article-card>p{font-size:15px;line-height:1.8;margin-top:16px}.faq{display:grid;grid-template-columns:1fr 1.2fr;gap:100px;border-top:1px solid var(--line)}.faq>div>p{font-size:16px;margin-top:23px}.faq details{border-bottom:1px solid var(--line)}.faq summary{padding:23px 0;font-size:17px;font-weight:600;list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:20px;align-items:center}.faq summary::-webkit-details-marker{display:none}.faq summary svg{color:var(--blue)}.faq details[open] summary svg{transform:rotate(45deg)}.faq details p{padding:0 30px 26px 0;font-size:16px}.final-cta{background:var(--dark);color:white;padding:76px 0;border-bottom:1px solid var(--dark-line)}.final-cta>.wrap{display:flex;justify-content:space-between;gap:50px;align-items:center}.final-cta p{color:#BFC3CC;font-size:16px;margin-top:23px}.final-cta .button{background:var(--coral);color:var(--dark)}.final-cta>div>div:last-child>span{display:block;font-size:12px;color:#BFC3CC;margin-top:13px;text-align:center}footer{background:var(--dark);color:white}.footer-main{display:grid;grid-template-columns:1.4fr .8fr 1.1fr 1fr;gap:42px;padding:66px 0 55px}.footer-main h3{font-size:14px;margin-bottom:23px}.footer-main p{font-size:14px;color:#BFC3CC;max-width:210px;margin-top:25px}.footer-main>div>a:not(.brand){display:flex;align-items:center;gap:5px;font-size:13px;color:#BFC3CC;margin-bottom:11px;overflow-wrap:anywhere}.footer-main a:hover{color:white!important}.footer-location{display:block;font-size:12px;color:#BFC3CC;margin-top:20px}.footer-bottom{padding:25px 0 34px;border-top:1px solid var(--dark-line);display:flex;justify-content:space-between;gap:25px;color:#BFC3CC;font-size:11px}.footer-bottom>div{display:flex;gap:25px}.floating-whatsapp{position:fixed;bottom:calc(24px + env(safe-area-inset-bottom));right:24px;width:58px;height:58px;border-radius:50%;background:#25D366;color:#112b1b;display:grid;place-items:center;box-shadow:0 5px 18px #0002;z-index:45;border:3px solid var(--light)}.floating-whatsapp>svg{width:29px;height:29px}.floating-whatsapp>span{display:none;position:absolute;right:70px;white-space:nowrap;background:var(--dark);color:white;padding:9px 14px;font-size:12px;border-radius:6px}.floating-whatsapp:hover,.floating-whatsapp:focus-visible{transform:scale(1.04)}.floating-whatsapp:hover>span,.floating-whatsapp:focus-visible>span{display:block}.hero-service-links{display:flex;gap:15px;margin-top:35px;flex-wrap:wrap}.hero-service-links a{display:flex;gap:16px;align-items:center;border:1px solid var(--dark-line);border-radius:8px;padding:16px 20px;font-size:14px}.hero-service-links a:hover{background:var(--graphite)}.comparison{margin-top:46px}.comparison>div,.comparison>a{display:grid;grid-template-columns:1.7fr 1fr;gap:40px;padding:24px 0;border-bottom:1px solid var(--line)}.comparison>div{font-size:12px;color:var(--muted)}.comparison b{display:flex;justify-content:space-between;align-items:center;color:var(--blue);font-size:16px}.service-overview{padding:82px 0;background:#EDF1FF}.service-overview.accent-coral{background:#FFF0ED}.service-overview.accent-orange{background:#FFF2EA}.service-overview-inner{display:grid;grid-template-columns:1fr 1fr;gap:100px}.overview-title>svg{color:var(--blue);margin-bottom:28px}.accent-coral .overview-title>svg{color:#bf3934}.accent-orange .overview-title>svg{color:#a64712}.overview-title p{font-size:20px;color:var(--text);max-width:430px;margin-top:20px}.service-overview-inner>div>p{font-size:17px}.check-list{padding:0;margin:25px 0 30px;list-style:none}.check-list li{display:flex;gap:14px;align-items:center;padding:14px 0;border-bottom:1px solid var(--line);font-size:15px}.check-list svg{color:var(--blue)}.service-visual{background:var(--graphite);padding:44px;border-radius:14px;border-top:4px solid var(--blue)}.service-visual>svg{color:#92a7ff}.service-visual.coral{border-color:var(--coral)}.service-visual.coral>svg{color:var(--coral)}.service-visual.orange{border-color:var(--orange)}.service-visual.orange>svg{color:var(--orange)}.service-visual h2{font-size:32px;line-height:1.2;margin:36px 0}.visual-journey{display:flex;flex-direction:column;align-items:flex-start;gap:15px}.visual-journey>span{font-size:15px;border-bottom:1px solid var(--dark-line);padding-bottom:12px;width:100%}.visual-journey>svg{width:17px;height:17px;transform:rotate(90deg);color:var(--cyan)}.service-visual small{display:block;color:#BFC3CC;font-size:12px;margin-top:25px}.service-components{background:var(--neutral);padding:30px 0}.component-row{display:grid;grid-template-columns:60px 1fr 1.2fr;gap:35px;align-items:start;padding:42px 0;border-bottom:1px solid var(--line)}.component-row:last-child{border:0}.component-row>span{color:var(--blue);font-family:Archivo,sans-serif;font-size:19px;font-weight:700}.accent-coral .component-row>span{color:#b93832}.accent-orange .component-row>span{color:#a64712}.component-row h3{font-size:26px}.component-row p{font-size:17px}.project-steps{display:grid;grid-template-columns:repeat(4,1fr);gap:30px}.project-steps>div{border-top:2px solid var(--line);padding-top:22px}.project-steps span{font-size:13px;color:var(--blue)}.project-steps h3{font-size:24px;margin:25px 0 15px}.project-steps p{font-size:15px}.measure-section{padding:92px 0;background:var(--neutral)}.measure-section p{margin-top:25px}.measure-note{padding:35px;border-left:4px solid var(--cyan);background:white}.measure-note h3{font-size:23px}.measure-note p{font-size:16px;margin-top:20px}.principles{background:var(--neutral)}.principles-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:45px;margin-top:50px}.principles-grid>div{border-top:1px solid var(--line);padding-top:25px}.principles-grid span{color:var(--blue);font-size:13px}.principles-grid h3{margin:25px 0 15px}.social-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:48px;max-width:1000px;margin:auto}.social-grid>a{display:flex;align-items:center;flex-direction:column;justify-content:center;padding:30px 20px;gap:25px;min-height:180px}.social-grid>a>svg{width:85px;height:85px;color:var(--dark);transition:transform .2s}.social-grid>a>span{display:flex;align-items:center;gap:15px;font-size:17px;font-weight:700}.social-grid>a:hover>svg{color:var(--blue);transform:translateY(-4px)}.contact-layout{display:grid;grid-template-columns:1fr 1.05fr;gap:100px;padding-top:74px;padding-bottom:80px}.contact-layout h1{font-size:clamp(48px,4.5vw,65px)}.contact-details{display:flex;flex-direction:column;gap:15px;font-size:18px;margin:35px 0}.contact-details a{display:flex;align-items:center;gap:12px}.contact-details>span{display:flex;align-items:center;gap:8px;font-size:13px;color:#BFC3CC}.next-steps{border-top:1px solid var(--dark-line);padding-top:28px;margin-top:35px;max-width:400px}.next-steps h3{font-size:23px}.next-steps p{color:#BFC3CC;font-size:16px;margin-top:18px}.contact-form{padding:38px;background:white;color:var(--text);border-radius:12px;border:1px solid var(--line)}.contact-form h2{font-size:31px;letter-spacing:-.04em}.form-intro{font-size:14px;margin:15px 0 25px}label{display:block;font-size:13px;font-weight:600;margin-bottom:20px}input,select,textarea{display:block;background:white;color:var(--text);width:100%;border:1px solid #c9ccd3;border-radius:6px;padding:12px 13px;margin-top:8px;font-size:15px;line-height:1.5;font-weight:400;min-height:46px}textarea{resize:vertical}.form-row{display:grid;grid-template-columns:1fr 1fr;gap:20px}.check-field{display:flex;align-items:flex-start;gap:10px;font-size:12px;font-weight:400;line-height:1.7}.check-field input{width:17px;height:17px;min-height:17px;margin-top:3px;accent-color:var(--blue);flex-shrink:0}.check-field a{text-decoration:underline}.contact-form .button{width:100%;background:var(--blue);color:white}.privacy-note{font-size:11px;margin-top:18px;text-align:center}.honeypot{position:absolute;left:-9999px}.error,.notice{padding:13px 16px;margin:15px 0;background:#FFF0ED;color:#8f2722;border:1px solid #ffb5af;font-size:13px;border-radius:6px}.notice{background:#EDF1FF;color:#2443c3;border-color:#b6c4ff}.form-success{padding:45px;background:#EDF1FF;border-radius:12px;color:var(--text)}.form-success>svg{color:var(--blue);margin-bottom:25px}.form-success h2{font-size:32px}.form-success p{margin-top:23px;font-size:16px}.featured-article{display:grid;grid-template-columns:1.15fr 1fr;gap:75px;align-items:center;margin-bottom:80px;padding-bottom:65px;border-bottom:1px solid var(--line)}.featured-article .article-card>h3{font-size:33px}.featured-article>div>p{margin:25px 0 30px}.filters{display:flex;gap:10px;margin-bottom:38px;flex-wrap:wrap}.filters button{border:1px solid var(--line);border-radius:6px;background:white;padding:10px 18px;font-size:14px}.filters button.active{background:var(--dark);color:white;border-color:var(--dark)}.compact-hero .hero-inner{max-width:1000px;padding:75px 0}.compact-hero h1{font-size:clamp(42px,4.5vw,64px)}.hero-meta{color:#BFC3CC;justify-content:flex-start;gap:20px;font-size:13px;margin-top:30px}.reading{max-width:790px;width:calc(100% - 48px);padding:75px 0 85px;margin:auto}.reading h2{font-size:34px;margin:42px 0 22px}.reading p{font-size:18px;line-height:1.95;margin-bottom:23px}.reading li{font-size:18px;margin-bottom:10px}.reading a:not(.button){color:var(--blue);text-decoration:underline}.reading figure{margin:30px 0}.reading figure img{width:100%;border-radius:8px}.reading figcaption{font-size:13px;margin-top:12px;color:var(--muted)}.article-cover{width:100%;height:auto;max-height:500px;margin-bottom:45px;border-radius:10px}.reading blockquote{border-left:4px solid var(--blue);margin:30px 0;padding:20px 30px;background:#EDF1FF;font-size:21px}.content-callout{border-left:4px solid var(--orange);padding:25px;background:#FFF2EA;margin:30px 0}.article-toc{background:var(--neutral);padding:25px;margin-bottom:35px}.article-toc h2{font-size:23px;margin-top:0}.article-toc a{display:block;margin:12px 0;font-size:15px}.article-callout{background:#EDF1FF;padding:30px;margin:50px 0}.article-callout h3{margin-bottom:17px}.article-callout p{font-size:17px}.author-note{border-top:1px solid var(--line);padding-top:28px}.author-note p{font-size:15px;margin-top:8px}.related{border-top:1px solid var(--line)}.related h2{margin-bottom:40px}.event-details{display:flex;gap:20px;flex-wrap:wrap;color:#f3f4f7;margin-bottom:17px;font-size:14px}.event-details span{display:flex;gap:9px;align-items:center}.event-details svg{color:var(--orange)}.presenter-line{font-size:14px!important;color:#BFC3CC;margin-bottom:26px}.webinar-video{aspect-ratio:16/9;background:var(--graphite);border:1px solid var(--dark-line);border-radius:12px;overflow:hidden;min-width:0}.webinar-video iframe{width:100%;height:100%;border:0}.video-placeholder{height:100%;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:25px;gap:17px}.video-placeholder svg{color:var(--coral)}.video-placeholder>span{font-size:16px;font-weight:600}.video-placeholder small{font-size:12px;color:#BFC3CC;max-width:270px}.agenda{display:grid;grid-template-columns:1fr 1.1fr;gap:100px}.agenda-row{display:flex;gap:30px;padding:25px 0;border-bottom:1px solid var(--line)}.agenda-row>span{font-size:14px;font-weight:700;color:var(--blue)}.agenda-row h3{font-size:23px;margin-bottom:13px}.agenda-row p{font-size:16px}.presenter-section{padding:75px 0;background:var(--neutral)}.presenter-grid{display:grid;grid-template-columns:.7fr 1fr;gap:90px;align-items:center}.presenter-grid .portrait{height:360px}.presenter-grid p{margin:28px 0;max-width:570px}.registration{display:grid;grid-template-columns:1fr 1fr;gap:95px;align-items:start}.registration>div>p{margin-top:25px;max-width:420px}.event-facts{list-style:none;padding:0;margin-top:35px}.event-facts li{display:flex;align-items:center;gap:13px;margin-bottom:18px;font-size:16px}.event-facts svg{width:19px;color:var(--blue)}.login{display:grid;grid-template-columns:1fr 1fr;margin-top:65px;margin-bottom:75px}.login-panel{background:var(--dark);color:white;padding:50px;border-radius:12px 0 0 12px}.login-panel h1{font-size:48px;margin-top:75px}.login-panel p{color:#BFC3CC;margin-top:26px;font-size:17px}.login-form{padding:65px 50px;background:white;border:1px solid var(--line);border-radius:0 12px 12px 0}.login-form h2{font-size:36px;margin:25px 0}.login-form p{font-size:16px;margin-bottom:28px}.login-form .muted{font-size:12px;margin-top:25px}.skip{position:fixed;left:20px;top:-100px;padding:16px;background:white;color:var(--dark);z-index:100}.skip:focus{top:10px}.muted{color:var(--muted);font-size:13px}
.admin{font-family:'DM Sans',sans-serif}.admin h1,.admin h2,.admin h3{font-family:Archivo,sans-serif}.sidebar{width:260px;background:var(--graphite);color:white;border-right:0}.sidebar .workspace-label{color:#BFC3CC}.sidebar nav a{font-size:13px;min-height:46px}.sidebar nav a.active{background:var(--blue);color:#fff}.sidebar nav a:hover:not(.active){background:#3A3C46}.sidebar-bottom>a{color:#D7DAE2}.admin-user{border-color:var(--dark-line)}.admin-user>span{background:var(--blue);color:white}.admin-user small{color:#BFC3CC}.admin-main{margin-left:260px}.admin .button{background:var(--blue);color:white;border:0}.admin-top{background:white}.admin-heading h1{font-weight:700}.admin-content{padding:42px}.metric{border-radius:9px}.metric strong{font-family:Archivo,sans-serif;font-weight:700}.panel{border-radius:9px}.badge{color:#2443b5;font-size:11px}.panel h2{font-weight:700}.admin .empty p{font-size:13px}.admin .empty h3{font-size:16px}.admin td{font-size:12px}.admin th{font-size:11px}.admin .text-link{font-size:12px}.admin .outline-button{border-radius:6px}.admin table{line-height:1.5}.table-scroll{overflow-x:auto}table{border-collapse:collapse;width:100%;text-align:left}th,td{padding:14px;border-bottom:1px solid var(--line);font-size:14px}th{background:var(--neutral);font-weight:600}.admin .form-row{gap:20px}.rich-toolbar{display:flex;gap:12px;padding:15px;background:var(--neutral);position:sticky;top:0;z-index:5}.rich-toolbar select{width:auto;margin:0;font-size:13px}.rich-block{border:1px solid var(--line);border-radius:7px;padding:17px;margin-top:16px}.block-tools{display:flex;justify-content:space-between;align-items:center;font-size:11px;color:var(--muted);margin-bottom:12px}.block-tools button{border:1px solid var(--line);background:white;margin-left:5px;padding:4px 10px;border-radius:4px}.rich-block textarea{border:0;padding:10px 0;line-height:1.9}.block-heading textarea{font-family:Archivo,sans-serif;font-size:27px;font-weight:700}.block-quote{border-left:4px solid var(--blue)}.block-callout{background:#FFF2EA}.rich-block img{max-height:280px;margin:20px auto}.rich-block td{padding:4px;min-width:110px}.rich-block input{font-size:13px}.faq-editor{padding:18px;background:var(--neutral);border-radius:8px;margin:20px 0}.faq-edit-item{border-top:1px solid var(--line);padding-top:18px;margin-top:18px}.settings-tabs{display:flex;gap:10px;flex-wrap:wrap;margin-bottom:25px}.settings-tabs button{border:1px solid var(--line);background:white;padding:10px 16px;border-radius:6px;font-size:13px}.settings-tabs button.active{background:var(--blue);color:white}.lead-history{font-size:12px;list-style:none;padding:0}.lead-history li{padding:12px 0;border-bottom:1px solid var(--line)}.lead-history time{color:var(--muted);margin-left:10px}.attribution{font-size:12px;display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-top:20px}.attribution>div{background:var(--neutral);padding:12px}.attribution dt{font-weight:600}.attribution dd{margin:5px 0 0;overflow-wrap:anywhere}.service-metrics{display:flex;flex-wrap:wrap;gap:20px}.service-metrics>div{flex:1;min-width:120px;padding:18px;background:var(--neutral);border-radius:6px;font-size:12px}.service-metrics strong{display:block;font-size:27px}.sidebar-backdrop{display:none}.admin-top details{position:relative;font-size:12px}.admin-top details summary{cursor:pointer}.admin-top details>div{position:absolute;right:0;top:35px;background:white;border:1px solid var(--line);padding:20px;z-index:10;min-width:245px;border-radius:8px}.admin-top details a{display:block;margin-top:10px}.profile-email{overflow-wrap:anywhere}.mobile-nav-cta{display:none}
@media(max-width:1200px){.wrap{width:calc(100% - 72px)}.nav{gap:20px}.nav-links{gap:21px}.nav-cta .button{font-size:12px;padding:12px 14px}.hero-inner.split{gap:48px}.hero-inner h1{font-size:60px}.portrait{height:480px}.intro-grid,.service-overview-inner,.faq,.agenda,.registration,.contact-layout{gap:60px}.hero-actions{gap:18px}.hero-actions .text-link{font-size:13px}.footer-main{gap:25px}.admin-content{padding:30px}.metric-grid{grid-template-columns:repeat(2,1fr)}.dashboard-grid{grid-template-columns:1fr}}
@media(max-width:960px){.nav{height:74px}.nav-cta{margin-left:auto}.menu-button{display:block}.nav-links{display:none}.nav-links.open{display:flex;position:absolute;top:100%;left:0;right:0;background:var(--dark);padding:25px 36px 35px;flex-direction:column;align-items:stretch;gap:0;max-height:calc(100dvh - 125px);overflow:auto;border-bottom:1px solid var(--dark-line)}.nav-links>a{padding:15px 0}.nav-links>a[aria-current=page]:after,.services-trigger>a[aria-current=page]:after{bottom:8px}.services-trigger{justify-content:space-between}.services-trigger>a{padding:15px 0;flex:1}.services-trigger>button{padding:15px}.services-menu{width:100%}.dropdown{position:static;width:100%;margin-bottom:15px;box-shadow:none}.mobile-nav-cta{display:flex!important;margin-top:20px;padding:15px!important}.hero-inner{padding:65px 0 70px}.hero-inner.split{gap:36px}.hero-inner h1{font-size:50px}.hero-description{font-size:16px}.portrait{height:420px}.portrait-signature{padding:20px}.portrait-signature b{font-size:17px}.portrait-signature span{font-size:10px}.hero-actions{align-items:flex-start;flex-direction:column;gap:15px}.trust{gap:14px;font-size:10px}.section{padding:80px 0}.section-heading p{font-size:15px}.intro-grid{gap:45px}.intro-grid>div>p,.intro-grid>p{font-size:16px}.service-card{padding:30px}.service-card:first-child{padding:34px}.service-card:first-child h3{font-size:36px}.service-card:first-child p{font-size:16px}.service-card h3{font-size:24px}.service-card p{font-size:15px}.framework-steps{gap:28px}.framework h3{font-size:29px}.framework-steps p{font-size:14px}.article-art{height:265px;padding:30px}.article-type{font-size:38px}.article-card h3{font-size:24px}.faq{gap:45px}.faq summary{font-size:15px}.faq details p{font-size:15px}.final-cta h2{font-size:37px}.final-cta p{font-size:14px}.footer-main{grid-template-columns:1.3fr 1fr;gap:45px}.footer-main p{max-width:300px}.service-visual{padding:30px}.service-visual h2{font-size:28px}.component-row{gap:25px;grid-template-columns:35px 1fr 1.1fr}.component-row h3{font-size:22px}.component-row p{font-size:16px}.project-steps{grid-template-columns:repeat(2,1fr);gap:35px}.contact-layout{gap:40px}.contact-form{padding:28px}.contact-layout .form-row{grid-template-columns:1fr;gap:0}.contact-layout h1{font-size:48px}.featured-article{gap:40px}.featured-article h2{font-size:35px}.featured-article .article-card>h3{font-size:27px}.presenter-grid{gap:50px}.registration{gap:40px}.registration .form-row{grid-template-columns:1fr;gap:0}.login-panel,.login-form{padding:35px}.login-panel h1{font-size:38px}.login-form h2{font-size:33px}.sidebar{transform:translateX(-100%);transition:transform .2s}.sidebar.shown{transform:translateX(0)}.admin-main{margin-left:0}.sidebar-backdrop{display:block;position:fixed;inset:0;background:#0007;border:0;z-index:49}.admin-top{padding:0 26px}.admin-top>.menu-button{color:var(--text)}.sidebar>.menu-button{display:block;position:absolute;right:8px;top:8px}.media-grid{grid-template-columns:repeat(2,1fr)}}
@media(max-width:650px){.wrap{width:calc(100% - 40px)}h1{font-size:46px}h2{font-size:35px}h3{font-size:23px}.promo-bar{font-size:11px;min-height:44px;padding:8px 18px;gap:8px}.promo-bar svg{width:14px}.nav{height:68px;gap:12px}.brand{font-size:16px;gap:10px}.brand-mark{font-size:39px}.brand-bottom{font-size:10px}.nav-cta .button{font-size:10px;padding:10px 12px;min-height:40px;gap:9px}.nav-cta .button svg{width:14px}.nav-links.open{padding:20px 25px 30px}.hero-inner{padding:54px 0 60px}.hero-inner.split{grid-template-columns:1fr;gap:38px}.hero-inner h1{font-size:clamp(42px,10.8vw,59px);line-height:1.06}.hero-description{font-size:17px;margin:24px 0 29px}.hero-actions{flex-direction:row;align-items:center;gap:18px}.hero-actions .text-link{font-size:13px}.button{font-size:14px;padding:15px 19px;gap:18px}.trust{font-size:11px;gap:20px;margin-top:24px}.portrait{height:365px}.portrait-signature b{font-size:18px}.portrait-signature span{font-size:11px}.portrait-placeholder{padding-bottom:66px}.portrait-placeholder>svg{height:90px}.section{padding:64px 0}.section-heading{display:block;margin-bottom:35px}.section-heading p{font-size:16px;margin-top:23px;max-width:330px}.section-heading>.text-link{margin-top:23px}.intro-grid{grid-template-columns:1fr;gap:30px}.intro-grid>div>p,.intro-grid>p{font-size:17px}.simple-path{font-size:12px;gap:10px}.simple-path>svg{width:16px}.service-grid{grid-template-columns:1fr;grid-template-rows:auto;gap:18px}.service-card:first-child{grid-row:auto;padding:30px}.service-card{padding:30px}.service-card:first-child h3{font-size:33px;margin-top:15px}.service-card h3{font-size:27px}.service-card p,.service-card:first-child p{font-size:16px}.service-link{font-size:14px}.framework-steps{grid-template-columns:1fr;gap:35px;margin-top:35px}.framework-number{margin-bottom:19px}.framework h3{font-size:34px}.framework-steps p{font-size:16px;max-width:340px}.article-grid{grid-template-columns:1fr;gap:36px}.article-art{height:270px;padding:30px}.article-type{font-size:42px}.article-card h3{font-size:26px}.article-card>p{font-size:16px}.article-meta{font-size:12px}.faq{grid-template-columns:1fr;gap:25px}.faq>div>p{font-size:15px;margin-top:20px}.faq summary{font-size:16px;padding:23px 0}.faq details p{font-size:16px;padding-right:10px}.final-cta{padding:55px 0}.final-cta>.wrap{display:block}.final-cta h2{font-size:35px}.final-cta p{font-size:16px}.final-cta>div>div:last-child{display:inline-block;margin-top:30px}.final-cta>div>.button{margin-top:30px}.footer-main{grid-template-columns:1fr 1fr;gap:32px 24px;padding-top:48px}.footer-main>div:first-child,.footer-main>div:last-child{grid-column:1/-1}.footer-main p{font-size:14px}.footer-bottom{display:block;padding-bottom:100px}.footer-bottom>div{gap:19px;flex-wrap:wrap;margin-top:20px}.floating-whatsapp{right:18px;bottom:calc(18px + env(safe-area-inset-bottom));width:55px;height:55px}.hero-service-links{flex-direction:column;gap:12px}.hero-service-links a{justify-content:space-between;font-size:14px}.hero-service-links a svg:first-child{margin-right:auto}.comparison>div,.comparison>a{grid-template-columns:1.3fr 1fr;gap:20px;padding:21px 0}.comparison span{font-size:14px}.comparison b{font-size:14px;gap:10px}.service-overview{padding:60px 0}.service-overview-inner{grid-template-columns:1fr;gap:30px}.service-overview-inner p{font-size:17px}.overview-title p{font-size:20px}.service-visual{padding:28px}.service-visual h2{font-size:30px;margin:25px 0}.visual-journey{gap:12px}.component-row{grid-template-columns:35px 1fr;gap:15px;padding:30px 0}.component-row p{grid-column:2;font-size:16px}.component-row h3{font-size:25px}.project-steps{gap:25px}.project-steps h3{font-size:22px}.project-steps p{font-size:15px}.measure-section{padding:60px 0}.measure-note{padding:27px}.principles-grid{grid-template-columns:1fr;gap:30px;margin-top:30px}.principles-grid p{font-size:16px}.social-grid{grid-template-columns:repeat(2,1fr);gap:28px 20px}.social-grid>a{min-height:155px;padding:20px 8px}.social-grid>a>svg{height:65px;width:65px}.social-grid>a>span{font-size:15px;gap:10px}.contact-layout{grid-template-columns:1fr;padding:50px 0 60px;gap:38px}.contact-layout h1{font-size:48px}.contact-details{font-size:19px}.contact-details>span{font-size:13px}.contact-form{padding:27px 22px}.contact-form h2{font-size:30px}.form-intro{font-size:15px}label{font-size:13px}input,select,textarea{font-size:16px;min-height:48px}.form-row{grid-template-columns:1fr;gap:0}.check-field{font-size:12px}.privacy-note{font-size:11px}.featured-article{grid-template-columns:1fr;gap:32px;margin-bottom:45px;padding-bottom:45px}.featured-article>div>p{font-size:16px}.filters{gap:8px}.filters button{font-size:12px;padding:9px 13px}.compact-hero .hero-inner{padding:55px 0}.compact-hero h1{font-size:42px}.reading{padding:50px 0 60px}.reading p,.reading li{font-size:17px}.reading h2{font-size:29px;line-height:1.2}.reading blockquote{font-size:19px;padding:22px}.article-callout{padding:25px}.hero-meta{font-size:12px;gap:12px}.event-details{font-size:13px;gap:15px}.presenter-line{font-size:13px!important}.video-placeholder{gap:13px;padding:22px}.video-placeholder>span{font-size:14px}.video-placeholder small{font-size:11px}.agenda{grid-template-columns:1fr;gap:25px}.agenda-row{gap:22px}.agenda-row h3{font-size:22px}.presenter-grid{grid-template-columns:1fr;gap:35px}.presenter-grid .portrait{height:310px}.presenter-grid p{font-size:17px}.registration{grid-template-columns:1fr;gap:35px}.registration>div>p{font-size:17px}.event-facts{margin-bottom:0}.login{grid-template-columns:1fr;margin-top:35px;margin-bottom:45px}.login-panel{border-radius:12px 12px 0 0;padding:32px}.login-panel h1{font-size:38px;margin-top:38px}.login-form{border-radius:0 0 12px 12px;padding:35px 28px}.admin-content{padding:28px 17px}.admin-heading{display:block}.admin-heading h1{font-size:25px}.admin-heading>.button{margin-top:20px}.metric-grid{gap:12px}.metric{padding:18px 15px}.metric strong{font-size:32px}.metric>span{font-size:11px}.metric small{font-size:10px}.panel{padding:20px 16px}.panel-heading{gap:13px}.panel-heading h2{font-size:16px}.panel-heading>a{font-size:11px}.table-toolbar{flex-wrap:wrap;gap:12px}.search-field{max-width:none;min-width:180px}.table-toolbar>select{flex:1;min-width:120px}.media-grid{grid-template-columns:1fr}.admin-top{padding:0 18px;height:70px}.admin-top>span{font-size:12px}.admin-top>details{font-size:11px}.admin .editor-actions{gap:15px}.rich-toolbar{flex-wrap:wrap;gap:10px}.rich-toolbar select{flex:1}.attribution{grid-template-columns:1fr}.settings-tabs{gap:7px}.settings-tabs button{font-size:12px;padding:8px 12px}.form-success{padding:28px}.form-success h2{font-size:30px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important;animation:none!important}}
.faq details[open] summary svg{transform:none}.faq details[open] summary svg path:last-child{display:none}
/* Discovery, editorial content and accessible structured article blocks. */
.discovery-visual{margin:0;padding:30px;border-left:1px solid #565966;max-width:520px}.discovery-search{display:flex;align-items:center;gap:16px;padding:18px;background:#faf9f7;color:#17181e;border-bottom:5px solid #365bff}.discovery-visual ol{list-style:none;padding:12px 0;margin:0}.discovery-visual li{display:flex;gap:20px;padding:18px 0;border-bottom:1px solid #41434f}.discovery-step{color:#ff9659;font-weight:800}.discovery-visual h2{font-size:22px;letter-spacing:-.4px;margin:8px 0}.discovery-visual p,.discovery-visual figcaption{font-size:15px;color:#d1d3dc;margin:0}.discovery-visual li svg{color:#29b7de}.discovery-visual figcaption{margin-top:15px}.expertise-grid{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:center}.expertise-art{background:#25262f;color:#fff;padding:40px}.expertise-art svg{color:#ff9659}.expertise-art p{font-family:Archivo,sans-serif;font-size:clamp(30px,4vw,54px);font-weight:800;line-height:1.1;letter-spacing:-2px}.expertise-art p span{color:#29b7de}.audience-section{background:#eeedf3}.audience-list{list-style:none;padding:0}.audience-list li{padding:18px 0;border-bottom:1px solid #c9cad1}.blog-search{display:block;max-width:650px;font-weight:600}.blog-search input{display:block;width:100%;margin-top:12px;padding:18px;border:1px solid #979bab;background:white;font:inherit}.cta-illustration{width:100px;height:auto;margin-bottom:18px}.content-columns{display:grid;grid-template-columns:1fr 1fr;gap:24px}.article-video{width:100%;aspect-ratio:16/9;border:0}.content-faq{padding:20px 0;border-bottom:1px solid #c9cad1}.content-faq summary{cursor:pointer;font-weight:700}.next-steps h2{font-size:24px}.featured-options{display:grid;gap:8px;max-height:300px;overflow:auto}.featured-editor>label input{width:100%;padding:12px;margin:12px 0}.featured-editor ol{padding:0}.featured-editor details{margin:20px 0}.featured-editor .list-row{gap:15px;flex-wrap:wrap}.featured-editor .list-row button{margin:3px}.consent-controls{padding:12px 0}.consent-controls button{font:inherit;border:0;background:none;text-decoration:underline;cursor:pointer;color:inherit}.tracking-choice{padding:20px;border:1px solid #cacbd2;background:#faf9f7;color:#17181e;position:fixed;bottom:22px;left:22px;z-index:200;max-width:360px}.tracking-choice button{margin:8px 12px 0 0}.block-tools button:focus-visible{outline:3px solid #365bff}.rich-block[draggable]{cursor:grab}@media(max-width:760px){.expertise-grid,.content-columns{grid-template-columns:1fr;gap:30px}.discovery-visual{border-left:0;padding:15px 0}.expertise-art{padding:30px}.tracking-choice{left:12px;right:12px;max-width:none}}

.service-decisions .intro-grid{padding:36px 0;border-bottom:1px solid #e3e4e8}.service-decisions h2{font-size:clamp(25px,3vw,38px)}

.founder-intro{height:100%;padding:36px 34px 130px;display:flex;flex-direction:column;justify-content:center;gap:22px}.founder-monogram{font-family:Archivo,sans-serif;font-size:clamp(60px,7vw,96px);font-weight:800;letter-spacing:-.09em;color:var(--coral);line-height:1}.founder-intro p{font-family:Archivo,sans-serif;font-size:28px;font-weight:700;line-height:1.2;color:white}.founder-intro>span:last-child{font-size:14px;color:#bfc3cc}.webinar-preview-content{padding:32px;width:100%}.webinar-preview-content h2{font-size:32px}.webinar-preview-content ol{list-style:none;padding:0;margin:20px 0}.webinar-preview-content li{display:flex;gap:20px;padding:14px 0;border-bottom:1px solid #4c4d56}.webinar-preview-content b{min-width:72px;color:var(--coral)}.webinar-preview-content li span{font-size:14px;color:#d1d3dc}@media(max-width:650px){.webinar-preview-content{padding:22px}.webinar-preview-content h2{font-size:28px}.webinar-preview-content li{gap:10px}}

/* Refined public typography and gutters; article reading width stays independent. */
.wrap{width:calc(100% - 64px);max-width:1480px}
main h1{font-size:clamp(42px,4.5vw,58px);text-wrap:balance;overflow-wrap:break-word}
.home-page h1{font-size:clamp(44px,4.8vw,68px)}
main h2{font-size:clamp(32px,3.2vw,45px);text-wrap:balance}
main h3{font-size:24px}
.hero-inner.split{grid-template-columns:minmax(0,1.2fr) minmax(0,1fr);gap:60px}
.hero-inner:not(.split)>div{max-width:1080px}
.hero-inner:not(.split) .hero-description{max-width:710px}
.section-heading h2{max-width:820px}.section-heading>*{min-width:0}
.intro-grid,.service-overview-inner,.contact-layout,.faq{gap:64px}
.intro-grid>*,.service-overview-inner>*,.contact-layout>*,.faq>*{min-width:0}
.service-card h3{font-size:26px}.service-card:first-child h3{font-size:38px}
.framework h3{font-size:32px}.service-visual h2{font-size:29px}
.discovery-visual h2{font-size:21px}.next-steps h2{font-size:23px}
.contact-form h2,.form-success h2{font-size:29px}
.service-decisions h2{font-size:clamp(28px,2.8vw,36px)}
.reading h2{font-size:34px}.reading h3{font-size:25px}
.webinar-preview-content h2{font-size:29px}.final-cta h2{max-width:860px}
.final-cta>div>div:last-child{flex-shrink:0}.final-cta>div>div:first-child{min-width:0}
.service-section-heading{max-width:900px;padding:30px 0 18px}
.promo-bar{background:#365BFF;color:#fff;min-height:50px;font-size:16px;font-weight:700;padding:11px 24px;border-bottom:0}
.promo-bar:hover{background:#2444da}.promo-bar .promo-dot{background:#fff}
.promo-bar>span:not(.promo-dot){min-width:0;text-wrap:balance}
.section-intro{max-width:780px;margin-top:24px}.table-scroll{overflow-x:auto;margin-top:38px}
.comparison-table{border-collapse:collapse;width:100%;min-width:560px;text-align:left;font-size:16px}
.comparison-table th,.comparison-table td{padding:24px;vertical-align:top;border-bottom:1px solid var(--line)}
.comparison-table thead{background:var(--dark);color:white}.comparison-table tbody th{width:24%;font-weight:600}
.comparison-table td{width:38%;color:var(--muted)}.comparison-table tr:nth-child(even){background:var(--neutral)}
.analysis-diagram{background:var(--graphite);color:white;padding:36px;border-left:4px solid var(--cyan)}
.analysis-diagram ol{list-style:none;padding:0;margin:0}.analysis-diagram li{display:flex;gap:22px;padding:27px 0;border-bottom:1px solid var(--dark-line)}
.analysis-diagram li:last-child{border-bottom:0}.analysis-diagram svg{color:var(--coral);margin-top:4px}
.analysis-diagram strong{font-family:Archivo,sans-serif;font-size:23px}.analysis-diagram span{display:block;color:#BFC3CC;font-size:16px;margin-top:7px}
.about-analysis p{margin-top:22px}.reading-link{display:flex;align-items:center;justify-content:space-between;gap:30px;padding:30px 0;border-bottom:1px solid var(--line)}
.reading-link strong{font-family:Archivo,sans-serif;font-size:24px;line-height:1.3}.reading-link p{font-size:16px;margin-top:12px}
.reading-link svg{color:var(--blue)}.reading-link:hover strong{color:var(--blue)}
.blog-index>.filters{margin-bottom:18px}.blog-index>[role=status]{font-size:14px;margin-bottom:32px}
.article-list-heading{margin:0 0 36px}.article-grid{align-items:stretch}
.article-card{display:flex;flex-direction:column;min-width:0}.article-art{width:100%;height:auto;aspect-ratio:16/9;padding:30px;border-radius:8px}
.article-art img{object-fit:cover}.article-type{font-size:clamp(22px,2.5vw,35px);letter-spacing:-.035em;line-height:1.15}
.article-type span{display:block;font-family:'DM Sans',sans-serif;font-size:13px;letter-spacing:0;font-weight:600;margin-bottom:20px}
.article-type strong{display:-webkit-box;-webkit-box-orient:vertical;-webkit-line-clamp:3;overflow:hidden}
.article-meta{justify-content:flex-start;gap:12px;font-size:13px;line-height:1.5;margin:20px 0 14px}.article-meta>span:first-child{font-weight:600}
.article-meta time{color:var(--muted);margin-left:auto}.hero-meta{color:#BFC3CC}
.article-card h3{font-size:25px;line-height:1.25;max-width:none;display:-webkit-box;-webkit-box-orient:vertical;-webkit-line-clamp:3;overflow:hidden}
.article-card>p{font-size:16px;line-height:1.75;display:-webkit-box;-webkit-box-orient:vertical;-webkit-line-clamp:3;overflow:hidden;margin-bottom:22px}
.article-read{display:flex;align-items:center;gap:10px;font-size:14px;font-weight:600;color:var(--blue);margin-top:auto;padding-top:4px}
.featured-article{gap:48px;padding-bottom:52px;margin-bottom:52px}.featured-article h2{font-size:clamp(29px,3vw,39px);line-height:1.15}
.featured-article>div>p{font-size:17px;margin:20px 0 26px;display:-webkit-box;-webkit-box-orient:vertical;-webkit-line-clamp:4;overflow:hidden}
.featured-article .article-meta{margin-top:0}.featured-article .article-type{font-size:clamp(25px,3vw,40px)}
.load-more{margin-top:38px}.blog-search{margin-bottom:24px}
.button svg,.text-link svg,.service-link svg,.article-read svg,.art-arrow,.faq summary svg{transition:transform 180ms ease}
.button:hover svg,.text-link:hover svg,.article-card:hover .article-read svg{transform:translate(3px,-2px)}
.article-card:hover h3,.featured-article h2 a:hover{color:var(--blue)}
.article-card:hover .art-arrow,.featured-article>a:hover .art-arrow{transform:translate(3px,-3px)}
.featured-article>a:hover img{transform:scale(1.025)}
.dropdown{animation:menu-enter 160ms ease-out}.services-trigger button[aria-expanded=true] svg{transform:rotate(180deg)}
.faq details[open]>p,.content-faq[open]>p{animation:detail-enter 180ms ease-out}
.project-steps>div{transition:border-color 180ms}.project-steps>div:hover{border-color:var(--blue)}
.navigation-progress{position:fixed;top:0;left:0;right:0;height:3px;z-index:250;pointer-events:none;overflow:hidden;background:transparent}
.navigation-progress span{display:block;height:100%;width:35%;background:var(--coral);animation:navigation-pending 1s ease-in-out infinite}
@keyframes navigation-pending{from{transform:translateX(-100%)}to{transform:translateX(390%)}}
@keyframes menu-enter{from{opacity:0;transform:translateY(5px)}to{opacity:1;transform:none}}
@keyframes detail-enter{from{opacity:.4;transform:translateY(-3px)}to{opacity:1;transform:none}}
@media(min-width:961px){.service-overview.accent-coral .overview-title{order:2}.service-overview.accent-orange{border-top:6px solid var(--orange)}}
@media(max-width:1100px){.wrap{width:calc(100% - 48px)}.hero-inner.split,.intro-grid,.service-overview-inner,.contact-layout,.faq{gap:36px}.nav-links{gap:22px}.hero-inner.split{grid-template-columns:minmax(0,1.1fr) minmax(0,1fr)}}
@media(max-width:960px){.hero-inner.split{grid-template-columns:1fr}.hero-inner.split>div:first-child{max-width:850px}.hero-description{max-width:700px}.hero-inner.split>.portrait,.hero-inner.split>.service-visual,.hero-inner.split>.discovery-visual,.hero-inner.split>.webinar-video{width:100%;max-width:700px}.final-cta>.wrap{align-items:flex-start;flex-direction:column}.featured-article{gap:32px}.contact-layout{grid-template-columns:1fr}.contact-layout>div{max-width:780px}.contact-layout .contact-form{max-width:780px;width:100%}}
@media(max-width:650px){.wrap{width:calc(100% - 36px)}main h1,.home-page h1,.contact-layout h1,.compact-hero h1{font-size:clamp(36px,9.5vw,44px);letter-spacing:-.04em}main h2{font-size:clamp(29px,7.5vw,36px)}.reading h2{font-size:29px}.reading h3{font-size:23px}.section-heading{gap:24px}.service-card h3,.component-row h3{font-size:24px}.service-card:first-child h3{font-size:32px}.framework h3{font-size:30px}.service-visual h2,.contact-form h2,.form-success h2{font-size:28px}.discovery-visual h2{font-size:20px}.next-steps h2{font-size:23px}.promo-bar{font-size:14px;min-height:50px;padding:10px 18px;gap:10px}.promo-bar .promo-dot{width:6px;height:6px}.contact-details a{overflow-wrap:anywhere;font-size:clamp(15px,4.4vw,19px)}.hero-inner.split,.intro-grid,.service-overview-inner,.faq{gap:30px}.component-row{grid-template-columns:30px minmax(0,1fr)}.service-section-heading{padding-top:22px}.comparison-table th,.comparison-table td{padding:18px;font-size:15px}.analysis-diagram{padding:22px}.analysis-diagram li{gap:15px;padding:22px 0}.analysis-diagram strong{font-size:21px}.analysis-diagram span{font-size:15px}.featured-article{grid-template-columns:1fr}.article-art{padding:24px}.article-type,.featured-article .article-type{font-size:clamp(22px,6vw,30px)}.article-card h3{font-size:24px}.article-card>p{font-size:16px}.featured-article h2{font-size:30px}.featured-article .article-meta{margin-top:0}.reading-link strong{font-size:22px}.final-cta>div>div:last-child{max-width:100%;flex-shrink:1}.final-cta .button{max-width:100%}.webinar-preview-content h2{font-size:27px}}
@media(prefers-reduced-motion:reduce){.navigation-progress span{animation:none;transform:none;width:100%}*,*:before,*:after{animation:none!important;transition:none!important}html{scroll-behavior:auto}}
@media(min-width:651px){main .contact-layout h1,main .compact-hero h1{font-size:clamp(44px,4.5vw,58px)}}

/* Homepage: concise services, brief audiences, editorial explanation and next steps. */
.home-services-compact{padding:64px 0}
.home-services-compact .section-heading{margin-bottom:30px;gap:40px}
.home-services-compact .section-heading h2{max-width:770px}
.home-services-compact .service-grid{grid-template-columns:repeat(3,minmax(0,1fr));grid-template-rows:auto;gap:20px}
.home-services-compact .service-card,.home-services-compact .service-card:first-child{grid-row:auto;min-width:0;padding:27px 28px;justify-content:flex-start;border-radius:8px}
.home-services-compact .service-card-top{margin-bottom:21px}
.home-services-compact .service-card h3,.home-services-compact .service-card:first-child h3{font-size:26px;line-height:1.2;margin:0 0 13px;max-width:none}
.home-services-compact .service-card p,.home-services-compact .service-card:first-child p{font-size:16px;line-height:1.65;max-width:none;margin-bottom:20px}
.home-services-compact .service-link{margin-top:auto;padding-top:6px;font-size:14px}
.home-audience{padding-top:72px;padding-bottom:72px}
.home-audience .section-heading{margin-bottom:32px}
.home-audience-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px}
.home-audience-grid article{padding:26px 22px;background:var(--white);border:1px solid var(--line);border-radius:6px;min-width:0}
.home-audience-grid svg{color:var(--blue);margin-bottom:18px}
.home-audience-grid article:nth-child(2) svg{color:#b93832}.home-audience-grid article:nth-child(3) svg{color:#a64712}.home-audience-grid article:nth-child(4) svg{color:var(--blue)}
.home-audience-grid h3{font-size:21px;line-height:1.3;margin-bottom:10px}
.home-audience-grid p{font-size:15px;line-height:1.65}
.home-why{background:#EDF1FF;border-top:1px solid #dce3ff;border-bottom:1px solid #dce3ff;padding:88px 0}
.home-why-layout{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:72px;align-items:start}
.home-why-copy>p{margin-top:25px;font-size:18px;line-height:1.8;color:#4f5564;max-width:640px}
.home-why-takeaway{border-left:4px solid var(--blue);padding:2px 0 2px 22px;margin-top:32px}
.home-why-takeaway strong{font-family:Archivo,sans-serif;font-size:23px;line-height:1.25;display:block;margin-bottom:12px}
.home-why-takeaway p{font-size:16px;color:#4f5564}
.visibility-gaps{background:var(--white);border:1px solid #dce3ff;border-top:4px solid var(--coral)}
.visibility-search{display:flex;align-items:center;gap:15px;padding:24px 28px;background:var(--dark);color:white;font-size:15px}
.visibility-search svg{color:var(--cyan)}
.visibility-gaps ol{list-style:none;margin:0;padding:4px 28px}
.visibility-gaps li{display:flex;align-items:flex-start;gap:20px;padding:28px 0;border-bottom:1px solid var(--line)}
.visibility-gaps li:last-child{border-bottom:0}
.gap-number{font-size:13px;font-weight:700;color:var(--blue);padding-top:5px}
.visibility-gaps h3{font-size:23px;line-height:1.3;margin-bottom:12px}
.visibility-gaps p{font-size:16px;line-height:1.75}
.home-next{border-top:1px solid var(--line);padding-top:80px;padding-bottom:80px}
.home-next-heading{display:flex;justify-content:space-between;align-items:flex-end;gap:50px}
.home-next-heading>div{max-width:820px}.home-next-heading p{margin-top:23px;max-width:700px;font-size:18px}
.home-next-heading>.text-link{flex-shrink:0;margin-bottom:4px}
.home-next-steps{list-style:none;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:40px;padding:0;margin:42px 0 0}
.home-next-steps li{border-top:2px solid var(--line);padding-top:22px}
.home-next-steps li>span{color:var(--blue);font-size:14px;font-weight:700}
.home-next-steps h3{font-size:24px;margin:18px 0 12px}
.home-next-steps p{font-size:16px;line-height:1.75}
@media(max-width:1100px){.home-why-layout{gap:36px}.home-audience-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.home-next-heading{display:block}.home-next-heading>.text-link{margin-top:22px}.home-services-compact .service-card,.home-services-compact .service-card:first-child{padding:24px}.home-services-compact .service-card h3,.home-services-compact .service-card:first-child h3{font-size:23px}}
@media(max-width:960px){.home-why-layout{grid-template-columns:1fr;gap:36px}.home-why-copy{max-width:850px}.home-why-copy>p{max-width:none}.home-services-compact .section-heading{display:block}.home-services-compact .section-heading p{max-width:650px;margin-top:22px}.home-next-steps{gap:26px}}
@media(max-width:760px){.home-services-compact .service-grid{grid-template-columns:1fr}.home-services-compact .service-card,.home-services-compact .service-card:first-child{padding:23px 25px}.home-services-compact .service-card-top{margin-bottom:16px}.home-services-compact .service-card h3,.home-services-compact .service-card:first-child h3{font-size:25px}.home-services-compact .service-card p,.home-services-compact .service-card:first-child p{margin-bottom:15px}.home-next-steps{grid-template-columns:1fr;gap:26px}.home-next-steps h3{margin-top:12px}.home-next-steps p{max-width:600px}}
@media(max-width:650px){.home-services-compact{padding:48px 0}.home-audience,.home-next{padding-top:56px;padding-bottom:56px}.home-audience .section-heading{display:block}.home-audience .section-heading p{margin-top:20px}.home-audience-grid{gap:12px}.home-audience-grid article{padding:20px 16px}.home-audience-grid h3{font-size:19px}.home-audience-grid p{font-size:14px}.home-audience-grid svg{margin-bottom:14px}.home-why{padding:58px 0}.home-why-copy>p{font-size:17px;margin-top:23px}.home-why-takeaway{padding-left:18px;margin-top:27px}.home-why-takeaway strong{font-size:22px}.visibility-search{padding:21px;font-size:14px;gap:12px}.visibility-gaps ol{padding:0 20px}.visibility-gaps li{gap:14px;padding:25px 0}.visibility-gaps h3{font-size:22px}.visibility-gaps p{font-size:16px}.home-next-heading p{font-size:17px}.home-next-steps{margin-top:28px}}
@media(max-width:380px){.home-audience-grid{grid-template-columns:1fr}}

/* Unified brand and the restored asymmetric service layout. */
.brand.brand-symbol{display:inline-flex;width:56px;height:56px;flex:0 0 56px;align-items:center;justify-content:center;padding:0}
.brand.brand-symbol img{display:block;width:52px;height:52px;object-fit:contain}
.home-services-compact .service-grid{grid-template-columns:1.05fr 1fr;grid-template-rows:repeat(2,auto);gap:18px}
.home-services-compact .service-card:first-child{grid-row:1 / 3;padding:32px;justify-content:center}
.home-services-compact .service-card:first-child .service-card-top{margin-bottom:auto;padding-bottom:30px}
.home-services-compact .service-card:first-child h3{font-size:36px;max-width:340px}
.home-services-compact .service-card:first-child p{font-size:18px;max-width:440px;margin-bottom:30px}
.home-services-compact .service-card:first-child .service-link{padding-top:25px}
.home-services-compact .service-card:not(:first-child){display:grid;grid-template-columns:1fr auto;gap:10px 24px;padding:24px 28px}
.home-services-compact .service-card:not(:first-child) .service-card-top{grid-column:2;grid-row:1 / 3;margin:0;align-self:start;gap:16px}
.home-services-compact .service-card:not(:first-child) .service-card-top>svg:last-child{display:none}
.home-services-compact .service-card:not(:first-child) h3{grid-column:1;margin:0;font-size:25px}
.home-services-compact .service-card:not(:first-child) p{grid-column:1;margin:0;font-size:16px}
.home-services-compact .service-card:not(:first-child) .service-link{grid-column:1 / -1;margin:0;padding-top:7px}
.home-why-layout{align-items:center}.home-why-copy>p{font-size:18px;line-height:1.75}
.home-pain-line{display:block;margin-top:26px;border-left:3px solid var(--blue);padding-left:20px;font-size:19px;line-height:1.5;font-weight:600}
.google-search-example{border:1px solid #dadce0;border-radius:12px;box-shadow:0 8px 28px #15161c08;overflow:hidden}
.google-example-head{display:flex;align-items:center;justify-content:space-between;padding:25px 28px 18px;gap:20px}
.google-wordmark{font-family:Arial,sans-serif;font-size:29px;font-weight:600;letter-spacing:-1.5px;line-height:1.2;white-space:nowrap}
.google-wordmark span:nth-child(1),.google-wordmark span:nth-child(4){color:#4285f4}.google-wordmark span:nth-child(2),.google-wordmark span:nth-child(6){color:#ea4335}.google-wordmark span:nth-child(3){color:#fbbc05}.google-wordmark span:nth-child(5){color:#34a853}
.google-example-head small{font-size:12px;color:#626773}
.google-search-example .visibility-search{margin:0 24px 8px;padding:13px 17px;border:1px solid #dadce0;border-radius:25px;color:#3c4043;background:white;font-size:15px;gap:13px}
.google-search-example .visibility-search>svg{color:#70757a}.google-search-colors{margin-left:auto;color:#4285f4}
.google-search-example .visibility-gaps{border:0}.google-search-example h3{color:#1a0dab;font-size:21px;font-weight:600}
.google-search-example .gap-number{color:#70757a}.google-search-example li{padding:22px 0}.google-search-example p{font-size:15px;line-height:1.65;color:#4d5156}
.home-outcome{background:#fff4ed;padding:88px 0}
.home-outcome-layout{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:80px;align-items:center}
.home-outcome-layout>div>p{margin-top:25px;max-width:620px;font-size:18px;line-height:1.8}
.outcome-benefits>div{display:flex;align-items:flex-start;gap:23px;padding:26px 0;border-bottom:1px solid #e5d7cd}
.outcome-benefits>div:first-child{padding-top:0}.outcome-benefits>div:last-child{border-bottom:0;padding-bottom:0}
.outcome-benefits svg{color:#aa4510;margin-top:4px}.outcome-benefits h3{font-size:25px;line-height:1.25;margin-bottom:12px}.outcome-benefits p{font-size:16px;line-height:1.75}
@media(max-width:960px){.home-outcome-layout{grid-template-columns:1fr;gap:36px}.home-outcome-layout>div>p{max-width:800px}.home-services-compact .service-card:first-child{padding:26px}.home-services-compact .service-card:first-child h3{font-size:31px}.home-services-compact .service-card:not(:first-child){padding:22px;column-gap:14px}}
@media(max-width:650px){.home-services-compact .service-grid{grid-template-columns:1fr;grid-template-rows:auto}.home-services-compact .service-card:first-child{grid-row:auto;padding:25px}.home-services-compact .service-card:first-child .service-card-top{margin-bottom:18px;padding-bottom:0}.home-services-compact .service-card:first-child h3{font-size:28px}.home-services-compact .service-card:first-child p{font-size:16px;margin-bottom:15px}.home-services-compact .service-card:first-child .service-link{padding-top:6px}.home-services-compact .service-card:not(:first-child){padding:25px}.home-services-compact .service-card:not(:first-child) h3{font-size:24px}.home-why-copy>p{font-size:17px}.home-pain-line{font-size:18px}.google-example-head{padding:22px 20px 17px}.google-search-example .visibility-search{margin-left:16px;margin-right:16px;font-size:13px;padding:12px;gap:9px}.google-search-example h3{font-size:20px}.home-outcome{padding:58px 0}.home-outcome-layout>div>p{font-size:17px}.outcome-benefits>div{gap:17px}.outcome-benefits h3{font-size:23px}}

/* Roomier page canvas, full-width FAQ rows and photographic calls to action. */
.wrap{width:calc(100% - 100px);max-width:none}
.faq.section{display:block}
.faq>div:first-child{margin-bottom:32px;max-width:none}
.faq>div:first-child h2{max-width:none}
.faq>div:first-child>p{margin-top:14px}
.faq>div:last-child{width:100%}
.faq summary{width:100%;padding:24px 0}
.faq details p{max-width:1100px;padding-right:24px}
.discovery-image{margin:0;width:100%;min-width:0;align-self:center}
.discovery-image img{width:100%;height:auto;aspect-ratio:4/3;object-fit:contain;border-radius:12px}
.hero-inner.split>.discovery-image{max-width:none}
.portrait>img{object-position:center 22%}
.final-cta{background:var(--blue);border-bottom:0;color:#fff}
.final-cta p,.final-cta .cta-action>span{color:#fff}
.final-cta.final-cta-with-portrait>.wrap{display:grid;grid-template-columns:minmax(0,1fr) minmax(220px,300px);align-items:center;gap:64px}
.final-cta .cta-copy{max-width:1000px}
.final-cta .cta-copy h2{max-width:950px}
.final-cta .cta-copy p{max-width:740px}
.final-cta .cta-action{margin-top:28px}
.final-cta .cta-action>span{display:block;font-size:13px;margin-top:12px;text-align:left}
.final-cta .button{background:#fff;color:#233db3}
.final-cta .button:hover{background:#f0f1f3;color:#15161c}
.final-cta .cta-portrait{width:100%;height:320px;object-fit:cover;object-position:center 24%;border-radius:10px;justify-self:end}
@media(min-width:1200px){.final-cta.final-cta-with-portrait>.wrap{grid-template-columns:minmax(0,1fr) 300px;gap:80px}.hero-inner.split{gap:44px}}
@media(max-width:960px){.wrap{width:calc(100% - 48px)}.final-cta.final-cta-with-portrait>.wrap{grid-template-columns:minmax(0,1fr) 230px;gap:30px}.final-cta .cta-portrait{height:300px}.discovery-image{max-width:760px;justify-self:center}}
@media(max-width:650px){.wrap{width:calc(100% - 36px)}.faq>div:first-child{margin-bottom:22px}.faq summary{padding:21px 0}.faq details p{padding-right:0}.final-cta.final-cta-with-portrait>.wrap{grid-template-columns:1fr;gap:30px}.final-cta .cta-portrait{grid-row:1;width:150px;height:180px;justify-self:start}.final-cta .cta-copy{grid-row:2}.final-cta .cta-action{margin-top:24px}.discovery-image img{border-radius:8px}}

/* Consistent card feedback across public pages, without shifting the layout. */
:is(.service-card,.home-audience-grid>article,.framework-steps>div,.project-steps>div,.principles-grid>div,.article-card,.featured-article,.measure-note,.service-visual,.analysis-diagram,.google-search-example,.social-grid>a,.article-callout){
  transition:transform .24s ease,box-shadow .24s ease,border-color .24s ease,background-color .24s ease;
}
:is(.outcome-benefits>div,.agenda-row,.reading-link){transition:transform .24s ease,border-color .24s ease,background-color .24s ease}
:is(.service-card,.article-card,.featured-article,.social-grid>a,.reading-link,.article-callout):focus-within{box-shadow:0 0 0 2px var(--cyan)}
@media(hover:hover) and (pointer:fine){
  :is(.service-card,.home-audience-grid>article,.framework-steps>div,.project-steps>div,.principles-grid>div,.article-card,.featured-article,.measure-note,.service-visual,.analysis-diagram,.google-search-example,.social-grid>a,.article-callout):hover{
    box-shadow:0 12px 28px #15161c14;border-color:var(--blue);
  }
  :is(.outcome-benefits>div,.agenda-row,.reading-link):hover{border-color:var(--blue)}
}
@media(hover:hover) and (pointer:fine) and (prefers-reduced-motion:no-preference){
  :is(.service-card,.home-audience-grid>article,.framework-steps>div,.project-steps>div,.principles-grid>div,.article-card,.featured-article,.measure-note,.service-visual,.analysis-diagram,.google-search-example,.social-grid>a,.article-callout):hover{transform:translateY(-4px)}
  :is(.outcome-benefits>div,.agenda-row,.reading-link):hover{transform:translateX(3px)}
}
@media(prefers-reduced-motion:reduce){
  .article-card:hover img,.social-grid>a:hover>svg,.service-card:hover svg{transform:none}
}

/* Shared page gutters: consistent breathing room on every public route. */
:root{--page-gutter:80px}
.wrap{width:calc(100% - var(--page-gutter) * 2);max-width:1440px;margin-inline:auto}
.reading{width:calc(100% - var(--page-gutter) * 2);margin-inline:auto}
@media(max-width:1100px){:root{--page-gutter:40px}}
@media(max-width:650px){:root{--page-gutter:24px}}

/* One CTA treatment on every page, matching the supplied coral reference. */
.button.button,.button.button:visited{background:#FF6B65;color:#fff;border-color:#FF6B65}
.button.button:hover,.button.button:focus-visible,.button.button:active{background:#FF6B65;color:#fff;border-color:#FF6B65}
.button.button svg{color:inherit}

/* Readable navigation and uncropped founder portraits. */
.nav-links{font-size:16px;font-weight:600}
.dropdown a{font-size:15px}
.nav-cta .button{font-size:14px}
.portrait,.presenter-grid .portrait{height:auto;display:flex;flex-direction:column;background:#111823}
.portrait>img{width:100%;height:clamp(320px,36vw,460px);object-fit:contain;object-position:center;flex:none}
.portrait .portrait-signature{position:static;flex:none}
.final-cta .cta-portrait{height:auto;aspect-ratio:1;object-fit:contain;object-position:center}
@media(max-width:650px){.nav-links{font-size:18px}.portrait>img{height:360px}.final-cta .cta-portrait{width:min(100%,300px);height:auto}}

/* WordPress: keep supplied design and adjust block wrappers, not site styling */
.sv-page-block{margin:0}.sv-page-block > :first-child{margin-top:0}.wp-block-html{margin:0}.screen-reader-text{position:absolute;left:-9999px}.sv-hidden{display:none!important}
